The festival season has begun and has brought with itself newer reasons to shop! It is a very busy season for both the buyer and the seller and the sales percentage shoots up exponentially over the next couple of months. With the entire world in a user’s finger tips and easier access to products and services all over the world, online shopping will contribute a considerable sum to the ‘festival shopping’.

Analysis says that the e-commerce industry will see turnovers crossing more than a Billion by October end. Customers are lured by huge discounts and websites apply all marketing techniques in attracting a buyer to their page! With most of them accepting all forms of financial transactions including credit cards, debit cards, internet banking and even cash on delivery, it will only take a couple of minutes to buy a product/service online.

While the majority of customers wait for the festive season to begin to avail these discounts, an increasing gro ... Read more »